7 Reasons why your Business needs Mobile App

Technology have made business levels raise high and at the same time increased the competition in the market. All businesses are adapting technology to make their business more and more viral using different means of technology like Internet and mobile devices. Here are the reasons why your business needs mobile app:
1. Create a Direct Marketing ChannelApps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers including special sales and promotionsis right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
2. Be Visible to Customers at All TimesBeing “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.
3. Build Brand and RecognitionA mobile app for your business can greatly contribute to your brand awareness. This topic could be broken into two aspects, the combination of which will make your app a true winner:
a) Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
b) Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
4. Be Visible to Customers at All TimesBeing “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.
5. Improve Customer EngagementNo matter whether you are selling spa or flowers services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers.
6. Stand Out From the CompetitionThese days’ mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.
7. Cultivate Customer LoyaltyLast, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers. It can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
For more information please visit www.innthoughts.com or call us on 8888988882

4/21 Google Mobile Friendly Update

Are you Ready for 4/21 Update? The Upcoming 4/21 Google Update is purely for Mobile devices and apps.This update is also Known as Mobile Friendly update.So Get Updated with 4/21 Google Mobile friendly Update.

7 Tips for Boosting Business via Twitter

Online presence is must for today’s business marketing as a tool. Digital marketing helps a lot in increasing the graph of business revenue especially Social Media presence. One of the tools of social media presence is twitter.

If you are using Twitter for marketing and generating leads, here are some tips that you should follow to get the most from Twitter.

1. Image sizes you need on Twitter
Social media image dimension span a wide range that social media marketers find impossible to remember all of them. The information on dimensions of images for social media, including profile photo, background photo, cover photo have changed many times by various social networks during the year. So here are the updated image sizes that will be helpful to optimize and improve your brand strategy:

Profile photo 

• Recommended dimensions are 400x400 pixels.
•   Photos can be up to 2 MB.
•  Accepted file formats: JPEG, JPG, PNG and Rejected file formats: BMP, GIF, TIF

Header photo 

• Recommended dimensions are 1500x500 pixels.
• Photos can be up to 2 MB.
• Accepted file formats: JPEG, JPG, PNG and Rejected file formats: BMP, GIF, TIFF

Image in-stream 

• The dimensions of Twitters picture for the in-stream, must be of 440 x 220 px, vertically centered with a radius of 2:1 and it can’t be more than 3MB

2. Best time to post on Twitter 
Posting tweets any time won’t be a successful idea because your visitors and followers prefer using social media sites during specific hours only. The best day to tweet for B2B is Monday to Friday and for B2C it is effective during Wednesday to Sunday. The best time for tweeting is 5pm for highest retweets and 12pm 6pm for highest CTR.

3. Twitter Cards 
Twitter’s has 140 characters limit for every tweet — and of course, a photo is always an eye-catching addition. But Twitter cards provide many more options for businesses and websites apart from 140 character limit. With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. With twitter cards your audience can directly download your new app straight from a tweet? And many more……………

The various Types of Twitter cards and their uses are

•   Summary Card : Summary Card is the Default Card, which includes a title, description, thumbnail, and Twitter account attribution.
•  Large Photo Summary Card : The Large photo Summary card is same as Summary card with only difference with a prominently featured image.
• Product Card : If you are Retail Company or Retail provider then this card is for you.
• Player Card : A Card to provide video/audio/media
•  Website Card : Drive traffic directly to your website’s homepage or other specific landing page, you can do it with the website card.
• Gallery Card : A Card highlighting a collection of four photos
•   App Card : If your business has or sells apps, then this card is for you.
•   Lead Generation Card : To get better leads on twitter you should use lead generation card for your brand or business. With the help of twitter Lead generation cards you can generate leads by collecting email addresses from potential customer.

Here is an example of website card.

Click on View Summary

4. Twitter Analytics
With Twitter Analytics you can measure and boost your impact on twitter. With the Twitter analytics you can understand the performance of your brand. It helps in benchmarking your performance against your competitors and compares your efforts on Twitter and many more.

5. Schedule Tweets On Twitter
Scheduling tweets on twitter can be huge timesaver for you as you don’t have to worry about always being on Twitter to take care of business. There are various third party tools or apps such as Hoot suite, Buffer or Tweet Deck to schedule your tweets.

6. Shorten URL 
As Twitter has 140 characters limit so it is better to shorten your long links to get maximum number of characters for your message. You can use these various URL Shorteners with Awesome Features - 

• tiny.cc
• ow.ly via Hoot Suite
• goo.gl
• tinyurl
• bitly

7. Share valuable content in your own voice
Content plays a vital role in communicating with your end users, hence the content you write should be of your own voice that is should be pure with your own ideas and not just copy paste matter. Content should be out of the box which could attract your consumers to click on the tweet and feel like reading more about. A curiosity must be developed in your content else people won’t tweet or click the link provided for read more.

5 Dos and Donts of SEO

Search Engine Optimization techniques and Search Engine Updates are changing every day.So it is difficult to ensure that your site won't be penalized from Search Engine algorithm updates.Here are some 5 do's and don'ts of seo which will help your website to rank top on Search Engine.

InfoGraphics

10 Tips and Tricks for Facebook that you should Follow

Internet, a global network connecting Billions of people has revolutionized the computer and communications world like nothing before. As of 2014, the total number of internet users has substantially increased to 3 billion. With the increase in the number of internet users worldwide, the social networking websites has become a new medium for businesses and other organizations to promote their brands.

Facebook the most widely used social networking site has 1.3 billion users worldwide in 2014. Around 30 million businesses use Facebook out of which1.5 million businesses use Facebook for paid advertising.

Facebook allows you to keep your customers warm in a friendly, non-invasive way. It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use. The various Tips and Tricks that maximizes user engagement and help you grow your business via online using Facebook.

A quick look at tips for Facebook:

1. Link Facebook Image Post to your Website

• Enter the website URL 
• If you are admin of the page you will have the option to upload image of your choice 
• Click on upload Image 
• After choosing Image click on post 
Note- Only Admin of Page can change Image 

2. Facebook Image sizes required to make your image clickable 

• Profile photo at least 180*180 px and displays as 160 * 160 px
• Cover photo 851*315 (for fastest load time of your page) 
• Shared link Thumbnail (484 * 252 px)
• Profile picture on timeline (32px * 32 px)
• Shared Image (504 px max width height varies-narrow images may have some gray space)
• Shared Video (504 * 283 px)
• Page Post Event Image (784 * 295 px)

3. Best time to post on Social media 

• Best Time Between 1pm- 4 pm results in the highest click
• Avoid Peak Time Wednesdays 3 pm
• Worst Time Weekends before 8am and after 8 pm
• Post with photos generate higher engagement
However,looking at Facebook trends, people are online pretty much 24/7 now, so as such there is no fix time to post on facebook.

4. Content cautious

• The best words to use on Facebook are why, most, world, how, health, best. This is to get more share, like and comment.
• The least facebook shareable words are vs,apps,review,down,poll,game,social,tv,live
• In all of the measurements of a post’s success, photos rank highest. They have more likes and more shares than any other form of content. 

5.Visibility of Insights Tab in Facebook

Insights provide information about your Page's performance and are available after at least 30 people like your Page.

6. Invite Friends With One Click 

Using a chrome Extension to Invite all Friends 
• Go to the Google Chrome web store.(Access it at https://chrome.google.com/webstore)
• Click the “Extensions” tab in the left hand column to search for extensions
• Copy and paste the words “Facebook Invite All Friends” into the search bar at the top of the page. Click “Enter.”
• Select “Facebook Invite All Friends Pro” from the list of available extensions. Click the “+ Free” button.
• Click “Add” to download it to your Chrome browser. You may need to restart Chrome to use the extension
• Log onto Facebook. 
• Select a page or event that you want to recommend.
• Click “Invite Friends.” When the dialog box pops up, you should have an option that says “Toggle All.” 
• Click that button to select everyone.
• Press the “Invite” button at the bottom of the dialog box to share the invitation

7. Start a Group 

Facebook group always make sense when you have a natural group that wants to discuss something good for public. The main purpose of facebook group is to openly share ideas with others .You can use facebook group specifically for your business as well.
The main benefits of a facebook group are
• Send Bulk email through Facebook group
• Finding the right target audience
• Visibility increases & hence your business become viral.Seo Tips and Tricks of 2015 to grow your business

8. Use Facebook Ads

Facebook has 1.3 billion users worldwide. The 3 reasons why your business must use facebook advertising –
• Facebook offers you targeted advertising
The main advantage that facebook ads can provide is its targeting options. You can target a specific group of people according to the users demographic and interests.
• Inexpensive and Budget friendly advertising
You can reach your market for a fairly affordable price. The minimum spend on facebook advertising is very low as compared to other means of online advertising.
• Great Audience Engagement 
Facebook claims to have 750 million active users daily out of its 1.3 billion users which ensure every business a good number of targeted audiences

9. Regularly publish engaging content

Like you regularly post some or other thing on your facebook status similarly you need to also do it for your business. A daily post keeps the person in recalling of your brand on daily basis. The person might not be looking at present for your services but in future whenever required will surely recall you due to your post on facebook. More specifically an interactive content generates more excitement and pass on more information to the end users.

10. Join group

The advantage of joining other groups (related to your niche) is that you don’t have to be friends with all the members of a group and which save you from having thousand of friends. If you are member of group you can share your ideas and updates with group members and can create a buzz.

Hence to sustain in the market with a competitive edge your business must start making use of online marketing and specifically facebook activities. The more your business goes viral the more you get the footfall.