7 Tips for Boosting Business via Twitter

Online presence is must for today’s business marketing as a tool. Digital marketing helps a lot in increasing the graph of business revenue especially Social Media presence. One of the tools of social media presence is twitter.

If you are using Twitter for marketing and generating leads, here are some tips that you should follow to get the most from Twitter.

1. Image sizes you need on Twitter
Social media image dimension span a wide range that social media marketers find impossible to remember all of them. The information on dimensions of images for social media, including profile photo, background photo, cover photo have changed many times by various social networks during the year. So here are the updated image sizes that will be helpful to optimize and improve your brand strategy:

Profile photo 

• Recommended dimensions are 400x400 pixels.
•   Photos can be up to 2 MB.
•  Accepted file formats: JPEG, JPG, PNG and Rejected file formats: BMP, GIF, TIF

Header photo 

• Recommended dimensions are 1500x500 pixels.
• Photos can be up to 2 MB.
• Accepted file formats: JPEG, JPG, PNG and Rejected file formats: BMP, GIF, TIFF

Image in-stream 

• The dimensions of Twitters picture for the in-stream, must be of 440 x 220 px, vertically centered with a radius of 2:1 and it can’t be more than 3MB

2. Best time to post on Twitter 
Posting tweets any time won’t be a successful idea because your visitors and followers prefer using social media sites during specific hours only. The best day to tweet for B2B is Monday to Friday and for B2C it is effective during Wednesday to Sunday. The best time for tweeting is 5pm for highest retweets and 12pm 6pm for highest CTR.

3. Twitter Cards 
Twitter’s has 140 characters limit for every tweet — and of course, a photo is always an eye-catching addition. But Twitter cards provide many more options for businesses and websites apart from 140 character limit. With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. With twitter cards your audience can directly download your new app straight from a tweet? And many more……………

The various Types of Twitter cards and their uses are

•   Summary Card : Summary Card is the Default Card, which includes a title, description, thumbnail, and Twitter account attribution.
•  Large Photo Summary Card : The Large photo Summary card is same as Summary card with only difference with a prominently featured image.
• Product Card : If you are Retail Company or Retail provider then this card is for you.
• Player Card : A Card to provide video/audio/media
•  Website Card : Drive traffic directly to your website’s homepage or other specific landing page, you can do it with the website card.
• Gallery Card : A Card highlighting a collection of four photos
•   App Card : If your business has or sells apps, then this card is for you.
•   Lead Generation Card : To get better leads on twitter you should use lead generation card for your brand or business. With the help of twitter Lead generation cards you can generate leads by collecting email addresses from potential customer.

Here is an example of website card.

Click on View Summary

4. Twitter Analytics
With Twitter Analytics you can measure and boost your impact on twitter. With the Twitter analytics you can understand the performance of your brand. It helps in benchmarking your performance against your competitors and compares your efforts on Twitter and many more.

5. Schedule Tweets On Twitter
Scheduling tweets on twitter can be huge timesaver for you as you don’t have to worry about always being on Twitter to take care of business. There are various third party tools or apps such as Hoot suite, Buffer or Tweet Deck to schedule your tweets.

6. Shorten URL 
As Twitter has 140 characters limit so it is better to shorten your long links to get maximum number of characters for your message. You can use these various URL Shorteners with Awesome Features - 

• tiny.cc
• ow.ly via Hoot Suite
• goo.gl
• tinyurl
• bitly

7. Share valuable content in your own voice
Content plays a vital role in communicating with your end users, hence the content you write should be of your own voice that is should be pure with your own ideas and not just copy paste matter. Content should be out of the box which could attract your consumers to click on the tweet and feel like reading more about. A curiosity must be developed in your content else people won’t tweet or click the link provided for read more.

5 Dos and Donts of SEO

Search Engine Optimization techniques and Search Engine Updates are changing every day.So it is difficult to ensure that your site won't be penalized from Search Engine algorithm updates.Here are some 5 do's and don'ts of seo which will help your website to rank top on Search Engine.

InfoGraphics

10 Tips and Tricks for Facebook that you should Follow

Internet, a global network connecting Billions of people has revolutionized the computer and communications world like nothing before. As of 2014, the total number of internet users has substantially increased to 3 billion. With the increase in the number of internet users worldwide, the social networking websites has become a new medium for businesses and other organizations to promote their brands.

Facebook the most widely used social networking site has 1.3 billion users worldwide in 2014. Around 30 million businesses use Facebook out of which1.5 million businesses use Facebook for paid advertising.

Facebook allows you to keep your customers warm in a friendly, non-invasive way. It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use. The various Tips and Tricks that maximizes user engagement and help you grow your business via online using Facebook.

A quick look at tips for Facebook:

1. Link Facebook Image Post to your Website

• Enter the website URL 
• If you are admin of the page you will have the option to upload image of your choice 
• Click on upload Image 
• After choosing Image click on post 
Note- Only Admin of Page can change Image 

2. Facebook Image sizes required to make your image clickable 

• Profile photo at least 180*180 px and displays as 160 * 160 px
• Cover photo 851*315 (for fastest load time of your page) 
• Shared link Thumbnail (484 * 252 px)
• Profile picture on timeline (32px * 32 px)
• Shared Image (504 px max width height varies-narrow images may have some gray space)
• Shared Video (504 * 283 px)
• Page Post Event Image (784 * 295 px)

3. Best time to post on Social media 

• Best Time Between 1pm- 4 pm results in the highest click
• Avoid Peak Time Wednesdays 3 pm
• Worst Time Weekends before 8am and after 8 pm
• Post with photos generate higher engagement
However,looking at Facebook trends, people are online pretty much 24/7 now, so as such there is no fix time to post on facebook.

4. Content cautious

• The best words to use on Facebook are why, most, world, how, health, best. This is to get more share, like and comment.
• The least facebook shareable words are vs,apps,review,down,poll,game,social,tv,live
• In all of the measurements of a post’s success, photos rank highest. They have more likes and more shares than any other form of content. 

5.Visibility of Insights Tab in Facebook

Insights provide information about your Page's performance and are available after at least 30 people like your Page.

6. Invite Friends With One Click 

Using a chrome Extension to Invite all Friends 
• Go to the Google Chrome web store.(Access it at https://chrome.google.com/webstore)
• Click the “Extensions” tab in the left hand column to search for extensions
• Copy and paste the words “Facebook Invite All Friends” into the search bar at the top of the page. Click “Enter.”
• Select “Facebook Invite All Friends Pro” from the list of available extensions. Click the “+ Free” button.
• Click “Add” to download it to your Chrome browser. You may need to restart Chrome to use the extension
• Log onto Facebook. 
• Select a page or event that you want to recommend.
• Click “Invite Friends.” When the dialog box pops up, you should have an option that says “Toggle All.” 
• Click that button to select everyone.
• Press the “Invite” button at the bottom of the dialog box to share the invitation

7. Start a Group 

Facebook group always make sense when you have a natural group that wants to discuss something good for public. The main purpose of facebook group is to openly share ideas with others .You can use facebook group specifically for your business as well.
The main benefits of a facebook group are
• Send Bulk email through Facebook group
• Finding the right target audience
• Visibility increases & hence your business become viral.Seo Tips and Tricks of 2015 to grow your business

8. Use Facebook Ads

Facebook has 1.3 billion users worldwide. The 3 reasons why your business must use facebook advertising –
• Facebook offers you targeted advertising
The main advantage that facebook ads can provide is its targeting options. You can target a specific group of people according to the users demographic and interests.
• Inexpensive and Budget friendly advertising
You can reach your market for a fairly affordable price. The minimum spend on facebook advertising is very low as compared to other means of online advertising.
• Great Audience Engagement 
Facebook claims to have 750 million active users daily out of its 1.3 billion users which ensure every business a good number of targeted audiences

9. Regularly publish engaging content

Like you regularly post some or other thing on your facebook status similarly you need to also do it for your business. A daily post keeps the person in recalling of your brand on daily basis. The person might not be looking at present for your services but in future whenever required will surely recall you due to your post on facebook. More specifically an interactive content generates more excitement and pass on more information to the end users.

10. Join group

The advantage of joining other groups (related to your niche) is that you don’t have to be friends with all the members of a group and which save you from having thousand of friends. If you are member of group you can share your ideas and updates with group members and can create a buzz.

Hence to sustain in the market with a competitive edge your business must start making use of online marketing and specifically facebook activities. The more your business goes viral the more you get the footfall.

Best SEO Tips & Tricks- 2015

"You can't rest on your #1 ranking - because the guy at #2 isn't resting. He's still improving his site. So keep yourself updated about the new SEO rules and regulations." 

Here are some tips that will help you to boost your ranking. 

1. What is White Hat SEO?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

2. What is Black Hat SEO?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat SEO. Some of the black hat SEO techniques are 

• Providing duplicate content on the page or Low Quality content.
• Getting backlinks from spammed or adult sites.
• Giving keyword stuffed content on the page with background color.
• Getting too much backlinks from a single page with different anchor text that targets a single page of your website. 

3. Writing SEO rich Contents for Web page. 

It’s important that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. So writing contents that are SEO friendly and contents that fulfill visitors need is important to get more traffic.

4. Panda, penguin and hummingbird Algorithms Update

Keep Reading Updates of Google various search engine algorithms.
We find it a great achievement wherein the updated version of Panda and Penguin updates 4.1 (Google SEO algorithm) has ruled out most of the SEO servicing companies on the basis of sub standard work. We have been listed in the few who have been accredited for quality in SEO services. With this confidence we are beginning a new year and require your support and well-wishes. 

The 4.1 Version comes with the better filter for SEO 
• Panda will lower the ranking of sites with less of content
• It will target the sites with duplicate contents
• It will also target machine generated contents (Often refer as spun content)
• Google will now helps small web or business to do better via “Softer” panda in Google search

5. Doing optimized On-page changes.

Doing optimized On-page will include following key points

• Title tag of web page.
• Meta description 
• Image Alt tag optimization
• Writing optimized Head tag (H1/H2/H3)
• Keyword Density In Site Content
• Text To HTML Ratio Optimization

These On-page activities play an important role while improving the ranking. Do all these on-page activities for all web pages in your site with standard keyword consistency. Stuffing keywords too much will also affect your ranking. Meta title length - 50 to 60 characters Meta description length – 150 to 160 characters

6. Quality Off-page activities.

We do off-page activities for getting more backlinks. The backlinks should be of good quality. Doing off- page includes directory submission, bookmarking, posting classified ads, writing and submitting effective blogs and articles, image sharing, video sharing, social media posting, forum, press release, infographics and many more. While doing off-page keep in mind that quality is more important than quantity.

7. Optimize your SEO for yahoo, bing, duckduckgo search engines.

Some recent developments suggest that in coming year 2015 other search engines begin to take more market share. So it will make it important to have visibility across these search engines in addition to just Google. So optimize your SEO for other search engines like yahoo, bing, duckduckgo etc.

8. Optimize your site for mobile traffic.

Recent study shows that optimizing for mobile has been a significant priority for businesses in 2014, but 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well. So optimizing your site, content and social media posts for mobile users will become the necessary aspect for increasing your business. .

9. In-Depth knowledge of using Google analytics and Webmasters tools.

Google analytics is a web analytics tool that gives us following information

• Visitors flow- It will give the information about total number of visitors to your site, time spent by visitor on your site, returning visitors, geographical search location and many more.
• Web Traffic Report- This will give the web traffic report including organic, referral, social, paid and other traffic. It will give you an idea from where we are getting more traffic.
• Keyword Details- It includes keywords that brings traffic to your site, search queries used by users.
• Real time visitors- It gives real time site visitors info like flow and time spent by visitors, location of visitors.
• Goal conversion- The conversion rates for the goals you set on your site. 

Google Webmaster Tools

Google webmaster tool helps us to understand your search traffic and how users are finding your site. It gives information about your page visibility on Google.

• Crawl Errors- It includes information about site errors that Contains DNS, server connectivity, Robots.txt fetch status. It also gives information about URL errors of your site. 

• Search Queries- Gives information about 

- Search queries used by users.
- Total number of impressions received against the Search query.
- Total number of clicks to your website.

• Sitemaps- Gives information about number of URL’s submitted and number of URL’s indexed.

13. Make your social media presence strong (Google+, Face book, twitter, LinkedIn etc.)

Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence in competitive market. The more likes & comments on your social pages like Google+, Facebook, Twitter, LinkedIn, Pinterest, etc the more popular will be your business in world. This helps an SEO expert in link building for your website traffic. Hence, make our social Media presence as strong as you can to grow your business.

14. Using Unique SEO strategies for increasing site traffic. 

Above all are standard strategies used to increase traffic. Other than that we have to use unique SEO strategies to increase the traffic. For more SEO tips Contact Innothoughts.

Read about Innothoughts SEO packages.

For more SEO tips keep in touch with Innothoughts. Drop an email at pankaj@innothoughts.com

SEO a key to success for Healthcare Industry

When we speak about Healthcare industry it covers industry likes Health Insurance (TPA), Pharmaceuticals, Hospitals, Clinics, Healthcare software Development Company, etc. The business of healthcare is perhaps one of the most rapidly changing sectors in today’s marketplace. From healthcare reform to increased competition, medical professionals and facilities everywhere people are looking for new ways to keep  businesses viable and deliver a good quality care to their patients or end users. Every industry has its competition in the market to prove their services are best along with the offerings provided by them. Being in healthcare which is related to life of human beings people are also hesitant to grab such services and hence people make use of Google and first understand the process and learn on their requirement & then move in market  for same.

Hence, creating an online presence is very necessary to create your brand on top of the mind of people. To create an online presence & rank your business on top you require an SEO (Search Engine Optimization)expert. SEO can make a lot of effect on your business for example it is difference between a full waiting room and an empty one. SEO canincrease your footfall and hence a full waiting room you can observe. Anyone who searches for any product or service on Google looks only at 1^st page of Google for their related searches. And the business listed on first 3 ranking only gets the more hits & more footfall. Hence an SEO is very important to bring your business on top. Restructuring your SEO tactics to appeal to a wider range of clientele can make a big difference in increasing your current caseload. 

For a strong SEO a strong content is required. Content has to be a unique & fresh one from others. If the content is copy paste from others website then Google crawls your content and marks your website in black list. To remove a website from black list requires lot of time & investment is also more. Hence, Content writing plays an important role in SEO and SEO plays an important role in Healthcare industry. We, Innothoughts Systems Private Limited, are an SEO expert company in Pune. We have our in house SEO experts and content writer who brings your business on top. We have many clients from India & abroad as well. We believe in catering to not only big companies but also for small & upcoming business also for their growth. 

 For more information  www.innothoughts.com/seo-services-company-pune.html