9 Silly SEO Mistakes that can affect your Rankings

Your website is Company’s face to the world which represents your online reputation. The main purpose of designing a website is to create the right impression on your clients. To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies.

Yet webmasters and business owners still made some silly seo mistakes that can affect their Ranking on Google and other search engines. Here are the 9 Silly seo mistakes that you might make and how to fix them.

• Publishing duplicate content

Duplicate Content means the same content appearing on more than one web page. The issue with duplicate content is that search engine cannot recognized or decide about the originality of content. Content is the most important factor when it comes to SEO. 
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.

• Ignoring On- Page SEO

There are many things we can control in SEO; one of them is On-Page SEO. Ignoring on-page SEO is basically leaving a LOT of potential on the table. The main common mistakes that we see in On-page SEO are Awful Title Tags, Improper Keyword use, Terrible anchor Text, Naming images poorly, avoiding contact information on all pages etc. These On-page activities play an important role in rankings.

• Poor Link building

Back links are the important factor for Good SEO and also indicate about the content quality. When some other website links to yours, you get credibility from various search Engines. But getting a back links from low quality websites can penalize your website by Google Penguin. 
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.

•  Avoiding Social Media

Social media optimization has become as important as SEO. Some SEOs say social media does not have a major influence on SEO and others it has. Getting social shares is beneficial from SEO point of view. Social shares are more important in calculating rankings and avoiding social media can affect your rankings as Google is putting a lot of emphasis on Social Signals since 2014 so it just makes more sense to put equal attention to your social media activities.
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• Forgetting Competitive Analysis

The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.

• Avoiding site loading speed

Website speed can affect your rankings; website that loads fast has much greater chances to rank better. Users expect a website to load in 1 second. Slow loading speed of a website can lead to greater bounce rate. You can use the Google Page Speed Insights tool to analyze your website.

• Not tracking site traffic and flow with Google analytics

Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.

• Not Being Mobile Ready

An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.

• Poor Site Structure

A well planned site structure improves your chances of ranking well in Google's results. Site Structure is important to enhance your SEO because better your site structure, the better your chance of higher ranking in the search engines. The advantages of Good Site structure are better user experience, better crawling and provide your site with site links.

To boost SEO, it is important that not to make mistakes based off common misconceptions. The above listed mistakes are the most common mistakes that people do when it comes to SEO. It is important to avoid these mistakes to optimize your website On-page for Search Engines.

6 Rules and Strategies for Branding your Business

Experience a new world of ideas with our tailor made strategies to help you convert your emotional experience into a sustainable business.Here are 6 Rules and Strategies for Branding your Business.
http://www.innothoughts.com/innothoughts-blog/6-rules-and-strategies-for-branding-your-business.html

6 Rules and Strategies for Branding your Business

7 Reasons why your Business needs Mobile App

Technology have made business levels raise high and at the same time increased the competition in the market. All businesses are adapting technology to make their business more and more viral using different means of technology like Internet and mobile devices. Here are the reasons why your business needs mobile app:
1. Create a Direct Marketing ChannelApps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers including special sales and promotionsis right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
2. Be Visible to Customers at All TimesBeing “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.
3. Build Brand and RecognitionA mobile app for your business can greatly contribute to your brand awareness. This topic could be broken into two aspects, the combination of which will make your app a true winner:
a) Brand: A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
b) Recognition: The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
4. Be Visible to Customers at All TimesBeing “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon) it comes across.
5. Improve Customer EngagementNo matter whether you are selling spa or flowers services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers.
6. Stand Out From the CompetitionThese days’ mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.
7. Cultivate Customer LoyaltyLast, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers. It can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
For more information please visit www.innthoughts.com or call us on 8888988882